Building a Bridge to More Industry Customers

Did you know that Jack Welsh would fire the bottom 10% of managers each year? During his tenure GE’s value rose 4,000%. Keep sales strong by firing the bottom 10% of your advertising. Join Dan on a journey where his outside sales engineers are seeing their sales drop. They find out competitors are stealing their …

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Digital Marketing & the Emerging Chief Marketing Officer

In the past a company‚Äôs operations were focused primarily on financial matters, that is, on how efficient and effective the company performed with respect to money spent, sales revenues and the bottom line. Marketing and marketers were a notch down on the totem pole from sales and C-Level staff who were closer to prospects and …

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How Do Engineers Find New Suppliers?

At EngNet we have a mission, “Make finding suppliers in industry easy and efficient”. We thought it would be a great idea to ask industry buyers and engineers that source equipment what they thought on the matter. Using an online survey we asked. Where do you go when you are looking for new suppliers of …

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